In an increasingly crowded market, supplement packaging must resonate with the desired audience and communicate key purchase drivers while remaining compliant. A clear and simple design that focuses on product benefits is crucial.
Bottles are the most common form of best supplement packaging for vitamin/supplement products. They protect against moisture, oxygen and extreme temperatures while offering room for custom labelling.
Bottles
Bottles are perhaps the most common form of vitamin and supplement packaging. Typically made of glass or plastic, these bottles can come in various sizes. They do a good job protecting the product from physical damage and also from moisture, oxygen and pests. They are easy to store and reseal. Bottles can be adorned with custom labels that make them stand out from the competition.
In addition to promoting brand awareness, customized packaging allows brands to add additional information required by federal regulations regarding ingredients and production processes. In today’s highly competitive environment, vitamin and supplements brands must be able to communicate all the important details about their products in order to stand out from the crowd.
The best way to ensure that all required information is included in the final packaging design is to work with a professional. A designer can take the time to understand your vision and create a design that is both aesthetic and functional. They will test colour and graphics to see which designs perform the best and then hone them into a final version that speaks to your target audience. The designer can then create a product label that is clear and concise and will give customers the confidence they need to buy your products.
Blister Packs
Blister packs are a variety of packaging that has a preformed plastic pocket or shell where the product sits securely. They are most often heat-sealed to a paperboard card or foil backing. These packs are highly tamper-evident, as it is difficult to separate the lidding from the card without causing visible damage or markings. Blister packs also protect the product from moisture, oxygen and light, which helps maintain its integrity throughout shelf life.
This type of the best supplement packaging is most commonly used for solid unit doses of medication, such as tablets and capsules. These packages keep each pill secure until dispensed by caregivers or patients. They are typically clear or light-resistant amber-coloured and feature sturdy paper-backed foil backing for easy handling and safe storage.
Single-Dose Packets
A single-dose package holds a premeasured unit of a substance, eliminating the chance for human error in product application and increasing consumer compliance. Whether it’s a sanitary pad, soap, shampoo, or even a diagnostic test kit, single-dose packaging has become a popular choice for its versatility and efficiency.
This packaging type is especially useful for liquids, as it protects the contents from external contaminants until it is opened. It keeps the liquid safe to consume, which makes it an excellent option for pharmaceuticals and nutraceuticals. Moreover, the small size of a single-dose packet makes it easy to fit in pockets and purses, making it an ideal choice for on-the-go consumption.
For injectable medical products that have a USP monograph, the package type term “single-dose” is required to appear on container labels when space permits. However, for some unique situations, the package may contain multiple doses yet still be intended to be used by a single patient. In these cases, a new package type term, “single-patient-use”, is appropriate.
As such, a single-dose packet is the preferred packaging choice for dietary supplements, nutraceuticals, cosmetics, and healthcare products. That is because it allows consumers to easily carry them in their pockets while also keeping the products safe until they are consumed. Furthermore, this packaging type is also highly durable and eco-friendly. It can be manufactured using various materials, including bioplastic sourced from renewable resources.
Folding Cartons
The best supplement packaging tells the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. It also must be functional, with easy-to-open sturdy packaging that maintains its look from the first use to the last. It should also be clear about recommended portion control and dosage. It should also clearly state that your product is free from harmful ingredients.
Supplement packaging is available in a wide variety of shapes and materials, with options for decorative design graphics that elevate your brand on the shelf. You can choose from a wide range of colours and styles to match your specific products, whether they are vitamins, herbs or sports nutrition supplements. You can even opt for a specialty paperboard that has a rainbow holographic or silver Mylar finish.